Any good practice management software will be able to pull up a list of all of your patients who are overdue for their biannual hygiene appointment. This list is invaluable in creating a retention plan for your practice.
Creating this plan, though, can be a bit of a different store. That’s not even to say anything about following through on the plan while you’re balancing everything else that you have to keep up with on a daily basis. The advice that we always give dentists is to keep your plan simple and scalable. Here are two ways that you can use that overdue patient list to increase revenue to your business quickly.
Ideally, you will call those patients at least once a month. This can seem really daunting, but setting aside time at the end of the day to call 10 people from your overdue patient list will do wonders on filling your appointment gaps and reactivating your patients. You can make it even more impactful by making these calls between 5-7:30 at night when people are most likely to answer their calls.
It may seem intuitive, but some patients are worth more to your practice than others. We recommend looking at patients who are over 12 months past due for their appointments. Why do we look so far down the road? Those are the patients most likely to need additional work done to improve their oral health. So booking one appointment with them is likely turning into a cleaning and a handful of fillings and crowns.
At CallForce, we make thousands of recare scheduling calls a month. Using these two basic ideas, your practice will see a dramatic increase in revenue.